Airbnb Management in London: The Complete Guide for Owners

London is one of the most visited cities in the world, and letting your home to short-stay guests can be a flexible way to earn from it. But running an Airbnb well takes time: pricing, guest messages, cleaning, check-ins and maintenance never stop. That is where Airbnb management comes in.

What does an Airbnb management company do?

A full-service manager runs your listing on your behalf, end to end. Typically this includes:

• Professional photography and listing copy
• Publishing on Airbnb, Booking.com, Vrbo and direct channels
• Dynamic pricing that follows demand, seasons and events
• 24/7 guest communication, vetting and check-in
• Hotel-standard cleaning and linen after every stay
• Maintenance coordination and regular inspections
• Monthly statements and payouts

The rules every London host should know

In Greater London, an entire home can be let on short stays for up to 90 nights per calendar year without planning permission. Beyond that, you need permission from your borough. You should also check your mortgage, lease and insurance allow short lets, and keep safety basics in place such as smoke and carbon monoxide alarms and a gas safety certificate where relevant.

A good manager tracks your nights and combines short stays with medium-term lets (30 nights or more) so the property keeps earning all year while staying compliant.

How fees usually work

Most London managers charge a commission on rental revenue rather than a fixed fee, so they only earn when you do. At Hostly London our commission starts from 15%, depending on property type, location and service level, with no upfront fees.

How to choose the right manager

• Ask exactly what is included in the commission and what costs extra
• Check how they handle compliance with the 90-night rule
• Ask how guests are vetted and how damage is handled
• Look for clear, regular reporting
• Make sure you can reach a real person quickly

If you own a property in London and want to know what it could earn, request a free estimate below — we will reply with a tailored proposal.